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Renault Changes RS Brand to ‘Alpine Cars’

by pridek

French automotive giant Renault bid farewell to the ‘Renault Sport’ (RS) brand with its high-performance vehicles. The company announced that it will launch its new vehicles to be produced in this category under the ‘Alpine Cars’ brand.

The French automaker that made many radical decisions this year Renaultis now world-renowned for its performance-oriented cars. ‘Renault Sport ‘ is preparing to say goodbye to the brand. According to the statement made by the company, although these high-performance Renault cars are not going anywhere, from this month on different one by brand They will be released.

Since its introduction in 1976, the Renault Sport brand has been synonymous with motorsport and RS The emblem was accepted as the hallmark of a high-quality driving experience. However, the French manufacturer bid farewell to this brand in the upcoming periods and ‘Alpine Cars’ announced that it will include its brand.

One cycle is coming to an end:

Renault, which is going through a transformation process in the focus of electricity, has serious plans for the Alpine brand. This move is part of the plan to raise the Alpine Cars name and give more importance to the brand. Accordingly, the company Formula 1 team the name of the last year Alpine F1 had changed.

Talking about rebranding Alpine CEO Laurent Rossi, “Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars is the main board in achieving our goals with its expertise and experience in sports cars.” used the expressions. However, it is reported that despite the name change, Renault Sport car owners will continue to be supported by the Alpine Cars team.

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Some Renault models to be rebranded under the Alpine Cars name include R5 Turbo, Megane RS Trophy and Clio V6 takes place. In addition, the company announced that it will work with Lotus for new collaborations, including developing a new sports car.

Source :
https://carbuzz.com/news/high-performance-renault-sport-models-get-a-new-name

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