Facebook takes on LinkedIn with new job ads
Today, Facebook is beginning the roll out of a new feature that allows job seekers to link up to hiring managers without ever leaving the platform. LinkedIn executives, somewhere, are crying into a bucket of Ben & Jerry’s. The update allows business Pages to post job listings the same way they’d typically compose a status update. In addition to linking, sharing, and/or commenting, users also get the option to apply for the position using a baked-in “Apply Now” button. A quick press allows interested parties to fill out an application and submit it using Facebook messenger.
An additional perk adds a Jobs tab to the Page and allows interested parties to see an aggregated listing of all open positions within the company — assuming it has posted them to Facebook.
The feature seems like a win-win for both Facebook and job seekers. Aside from additional monetization potential, Facebook now has a leg up on LinkedIn due to the behavior of users on the site. Sharing, or tagging a friend, is commonplace and it stands to provide additional bang for the buck — in addition to excellent targeting — that LinkedIn can’t really offer. LinkedIn, on the other hand, can’t be too thrilled with the news; the bulk of its revenue comes from these job listings. The feature launches today for US and Canadian Business Pages.